Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love

Plus, an amusing spot from BBH

Headshot of Katie Richards

When you've lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in Times Square, subway delays and closures, hour-long waits for brunch. The list goes on.

At the center of all the pain and annoyance is one guiding light—food delivery service Seamless. It's a staple to many New Yorkers, and the brand's latest ads from BBH New York aim to show just how important it is to the city—and how much it understands your New York-related struggles. 

The new campaign is a continuation of the agency's previous work for the brand's "How New York Eats" campaign and includes some clever new out-of-home work as well as a 30-second spot, "Skyscraper," which imagines what a classic New York City image would have looked like if Seamless had been around then.

In terms of the OOH work, it's similar to the last batch.

The campaign taps into New York City culture perfectly—from crazy-expensive rent to annoyance with loud people in restaurants—in an effort to reach its target audience, ambitious New York City professionals who are both hungry and impatient.

Outside of capturing the always-going spirit of the city, BBH takes things a step further by creating an ad around the looming L train closure. "The L train may shut down. We won't," the ad reads. So, if you live in Williamsburg, your commute may soon really suck, but at least you can get delicious food to sooth your soul at the end of a long day.

Check out more of the new outdoor work below. 


Client: Seamless

Barbara Martin Coppola, Chief Marketing Officer, Grubhub

Sarah Epstein, Senior Marketing Manager, Grubhub

Jamie Feldheim, Senior Creative Director, Grubhub


Daniel Bonder, Creative Director, BBH

Dave Brown, Creative Director, BBH

John Patroulis, Creative Chairman, BBH

Ari Weiss, Chief Creative Officer, BBH

Taylor Marsh, Creative, BBH

Alexandra Sobiecki, Creative, BBH

Bruno Borges, Head of Design, BBH

David Garcia, Designer, BBH

Alex Monger, Account Director, BBH

Christina Carter, Senior Producer, BBH

Rachel Freed, Producer, BBH

Leigh Ann Dykes, Producer, BBH

Enrique Espinetti, Account Manager, BBH

Casey Schweikert, Creative, BBH

Liz Loudy, Creative, BBH

Production Company: Smuggler

Director: Randy Krallman

Executive Producers: Patrick Milling Smith, Brian Carmody, Shannon Jones

Head of Production: Andrew Colon

Line Producer: Ian Blaine

Director of Photography: Jeff Kim

Editorial Company: Cut + Run

Editor: Robert Ryang

Assistant Editor: Beau Dickson

Executive Producer:  Rana Martin

Producer: Amy Lazarus

Visual Effects: Method Studios and CO3

Senior Colorist: Tom Poole

Flame Artist: Steve Morris

VFX Supervisor: Randie Swanberg

VFX Supervising Producer: David Derwin

Audio House: Heardcity

Mixer: Cory Melious

Music/Sound Design: Ring The Alarm


@ktjrichards Katie Richards is a staff writer for Adweek.