This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and
Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the
It was about as real-time as marketing gets. A mere seven minutes after the royal family's announcement Monday that the Duke and Duchess of Cambridge are expecting again, Nissan U.K. posted the tweet below.
The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares.
Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her
George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform
Most of the tactical marketing around the royal baby's birth has been a bit undercooked, but this headline from British bakery Warburtons is pretty decent. By WCRS in London.
The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace nursery decorator who's working off faulty information.
William and Kate's baby is just a day old, and he's already out carousing with other overprivileged infants. Grey London whipped up the "Future Rulers" ad above for The Sun, showing the royal baby alongside "some other pretty high-profile ankle biters" (the agency's words)—Harper Beckham, North West, Elijah Furnish-John and Blue Ivy Carter. They will all be trouble in 18 years, if not sooner. Showing its flexibility, the agency produced the classier image below for The Times and The Sunday Times of London—replacing the traditional stork with the most royal of birds, the swan, in an ad featuring an image from award-winning still-life photographer Jenny Van Sommers. Credits for both below.