British Bakery Cooks Up Best Headline for a Royal-Baby Tribute Ad

'One's bun is done'

Headshot of Tim Nudd

Most of the tactical marketing around the royal baby's birth has been a bit undercooked, but this headline from British bakery Warburtons is pretty decent. By WCRS in London.


Client: Warburtons

Agency: WCRS, London

Copywriter: Steve Hawthorne

Art Director: Katy Hopkins

Creative Director: Billy Faithfull

Photographer: George Logan

Client Services: Anna Covell

Media Buying: Mindshare

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@nudd Tim Nudd is a former creative editor of Adweek.