The Sun Celebrates the Royal Baby and Other Famous Infants Who’ll Soon Be Running the World

Future rulers meet

William and Kate's baby is just a day old, and he's already out carousing with other overprivileged infants. Grey London whipped up the "Future Rulers" ad above for The Sun, showing the royal baby alongside "some other pretty high-profile ankle biters" (the agency's words)—Harper Beckham, North West, Elijah Furnish-John and Blue Ivy Carter. They will all be trouble in 18 years, if not sooner.

Showing its flexibility, the agency produced the classier image below for The Times and The Sunday Times of London—replacing the traditional stork with the most royal of birds, the swan, in an ad featuring an image from award-winning still-life photographer Jenny Van Sommers. Credits for both below.

CREDITS

Client: The Sun

Agency: Grey, London

Executive Creative Director: Nils Leonard

Creative Director: Dave Monk

Creative Team: Dominic Butler, Jasper Cho

Retouching: Act2|UM

Client: The Times and The Sunday Times

Executive Creative Director: Nils Leonard

Creative Director: Dave Monk

Creative Team: Jonathan Rands, Alex Tizard

Photography: Jenny Van Sommers