Reebok

Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign

Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give you a hand.

Terry Tate Checks Donald Trump in Timely Throwback to Classic Reebok Ads

Terry Tate, the fictional office linebacker from Reebok's famous ads a decade ago about proper behavior, is back to weigh in on the 2016 election. And the result is spectacular. A new clip from Funny or Die features the character, who famously and forcefully disciplined white-collar drones slacking off on the job, doing what he does best—this time, to Republican presidential nominee Donald Trump.

Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn’t in This Intense Reebok Ad

It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's got something to say.

Jonah Hill’s Brilliantly Awkward Sneaker Ad Might Be His Best Act Yet

Jonah Hill may have perfected the art of the intentionally awful ad. The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev Tanju, Stuart Bentley and Stuart Hammond—packs in as much awkward humor as possible, complete with bad dubs, cheesy green screening and batshit rambling sales pitches.  The centerpiece is an upcoming sneaker collaboration between the shop and "some sportswear company called Reebok"—or "Ree-boke," as Hill hilariously pronounces it. 

High School Advertising Students Pitch for Reebok in 4A’s Competition

New York high school students got a taste of the real world of advertising on Wednesday at ReACT, an advertising competition sponsored by the 4A's.

Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous.

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace. Now, Reebok is getting into the fun, too.

Facetime: Adweek’s Executive Lab and Miami’s Art Basel Usher in December

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour […]

Which Ad Buy Has a Better Bang for Your Buck: Facebook or YouTube Video?

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube—and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. 

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.