If you're wearing Belstaff, get ready to set off on a great, potentially dangerous, next adventure.
The American Family Association calls it "unnatural and offensive," but a Hilton ad featuring a gay couple in Travel + Leisure is a point of tremendous pride for the magazine's editor.
If you're the kind of person who has time to read The New Yorker cover to cover, then you'll appreciate this delightfully meta, magazine-length satire. The Neu Jorker, a passion project from co-editors James Folta and Andrew Lipstein, not only lampoons the magazine's poetry, reviews and sections like Goings On About Town and Shouts & Murmurs, but also the kind of ads you find in a publication like The New Yorker.
The sheer lunacy of our current election cycle is frightening, but it's also very watchable. The same could be said for HBO's Veep, a show that many Washington, D.C., insiders have reportedly called the most realistic portrayal of politics. It shouldn't be surprising, then, that the marketing gurus at HBO decided that New Hampshire voters would appreciate an ad for the show's most-hated character and his current campaign for a congressional seat. (Obviously if you're not caught up on the current season, this post will have light spoilers.)
BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show, judged by professional journalists (including myself) who cover the global ad industry, announced its top winners at an awards ceremony here in Berlin tonight.
Most award-winning print ads rely on extreme Photoshopping, big-budget photography and meticulous art direction, but here's a wonderful exception to the rule. Istanbul agency Rafineri created the ad above for media conglomerate Dogus Publishing Group, which operates National Geographic Turkey. This week, the Epica Awards jury of international journalists (including myself) awarded the ad a gold in the media promotion category. In an admittedly slim year for high-quality print submissions, the jurors were charmed by the ad's simplicity and immediate effectiveness. In an industry where ads are lucky to earn a grudging smirk, this one genuinely makes you smile.
HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide by 50 percent. At the time, the home rental brand ultimately sent this proclamation to every hospitality competitor from Bookings.com to Airbnb: We're serious now.
Here's a sobering statistic: From 2000 to 2013, annual U.S. newspaper ad revenue dropped from $63.5 billion to $23 billion.
Today is David Price's first day as a Detroit Tiger, and while most pro athletes would be focused on winning over the new home crowd, he made it clear this morning that he'll never forget Tampa Bay. Price took out a full-page ad in today's Tampa Bay Times with the headline "Thank You, Tampa Bay." It's not just a quick see-ya note, either. He goes into detail about the people and communities he'll miss now that he's moved to the Motor City. Perhaps most charmingly, the ad was co-signed by his dog, Astro, who has become almost as iconic as the Cy Young Award winner. Check out the ad below, followed by the full text. Hat tip to Fox Sports via NPR's Scott Simon. A whole bunch of thanks to #Rays, fans, staff and more from @DAVIDprice14 in full page ad in today's @TB_Times pic.twitter.com/ThyM8le3ru — Marc Topkin (@TBTimes_Rays) August 5, 2014