6 Tips for Brand Communications on a Budget
Performance Marketing
We are facing a bleak global economic outlook due to the spread of COVID-19. For many brands, recovery will take time. However, an economic downturn is not a reason to [...]
How Traditional PR Can Boost Your SEO
Performance Marketing
It's easy to overlook traditional public relations when considering how to improve your website's search engine rankings. But in cracking down on superficial search signals, Google elevated the importance of [...]
Note to Airlines: Don’t Follow the Cable Companies’ Lead
Performance Marketing
There’s no disputing that 2017 has gotten off to a tough start for the airlines. Consumers were already frustrated with seats that seemed inspired by medieval torture devices, proliferating fees, [...]
The Wisdom of Fools: ‘Onion’ Co-Founder on How to Succeed By Being Outrageously You
Performance Marketing
The kinds of things The Onion tended to get attention for were scandals. The brand benefited most from times when governors demanded retractions, or famous folk threatened to sue them [...]
4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough
Agencies
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]
Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is
Brand Marketing
CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the [...]