Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.
CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the Cannes Lions festival here.
According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States.
Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent.
Help Remedies is always amusing. The pharma boutique, known for its strange and compelling advertising, can liven up even the most tedious of media communications—the new-product press release. "Help I'm Nauseous is not deviled egg flavored" was the subject line of the just-released release. See the whole thing after the jump. Unlike most PR missives, it won't leave you feeling queasy.
Jan. 13’s wreck of the Costa Concordia has already splashed the Web with the kinds of images (like, say, a 112,000-ton ship lying on its side) that cruise operators would rather the traveling public not see.
More than 16,000 emails, many of them made up largely of obscenities, have flooded into the small video-game controller company at the center of this week's epic PR meltdown, according to the man who says he was brought in to clean up the debris. (Check out our previous post for details.) "Some of the emails are just vitriol, but some are valid, even large-scale customers," says Moisés Chiullan, the new press agent for N-Control's Avenger controller. "We're going to respond to every single one of them." The email deluge began when popular webcomic Penny Arcade posted the transcript of a customer's heated email exchange with the controller company's previous PR point man, Paul Christoforo of Ocean Marketing, whose wretched customer-service skills were matched only by his wretched spelling. Attempting to salvage the Avenger's reputation and clarify that Christoforo is no longer in the picture, N-Control has issued a lengthy and detailed press release, which you can read verbatim after the jump. In addition to the abject apologies and finger pointing you might expect, there are quite a few entertaining tidbits, such as Chiullan's official comment on his predecessor: "We have to move forward and take care of Avenger's customers. I can't worry about the fact that there isn't a bus big enough for me to throw Paul Christoforo under. The internet did that for me. I think they set him on fire too." Unsurprisingly, Christoforo tells Kotaku that he feels like "the entire world was bullying me" and he probably should have handled it "a little better."
Anytime a PR guy finds himself emailing "Please make it stop" to one of the most influential people on the Internet, you can bet that a career-ending social-media meltdown is well under way.
This week's social-media PR disaster comes courtesy of BrandLink Communications, where a vice president referred to a high-profile blogger as a "fucking bitch" in an email that was accidentally sent to the blogger.
Men hate to shop. It's a truism that Bud Light ads have hammered into us for decades. Ikea has absorbed it, too, and come up with a novel solution in its Australian stores.