Branding

Note to Airlines: Don’t Follow the Cable Companies’ Lead

Headshot of Peter Horst
By Peter Horst

Peter Horst is chair of the Fusion Financial Services event later this year. Click here for more details. The event is free to qualified attendees (including travel and lodging) but seats are limited, so apply today!

There’s no disputing that 2017 has gotten off to a tough start for the airlines. Consumers were already frustrated with seats that seemed inspired by medieval torture devices, proliferating fees, and yield management algorithms that manage to pack the planes to the gills, forcing tense games of seat-rest elbow chicken.

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Headshot of Peter Horst

Peter Horst

Marketing has never had a greater impact on the business, and at the same time it’s never been more complex and challenging. The CMO Viewwill dive into the wide-ranging issues faced by CMOs as they navigate digital transformation, connected consumers, disruptive competitors and the need to justify their marketing investment.

Peter Horst is a Fortune 500 CMO and innovation leader who has spent three decades driving growth across diverse industries, ranging from consumer packaged goods to telecom, cybersecurity to financial services.  His experience includes leadership roles at Hershey, where he was most recently CMO, Capital One, TD Ameritrade, and General Mills. Peter has been part of creating and building some of the world’s most iconic brands through breakthrough innovation and award-wining marketing campaigns.  Awards and recognition include Cannes Lion, CMO Club Marketing Innovator Award, being named a Forbes Top 50 Most Influential Global CMO, and #22 of the top 500 global CMOs by Execrank.  Peter now speaks, writes and consults on marketing, innovation and leadership, and is a frequent contributor to CMO.com and other publications. Follow Peter at @peterhorst.

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