Podcast

Tinder Just Launched a Branded Podcast About Dating With Gimlet Creative

How often has someone just sent you a message that said "hey"? Maybe you weren't even lucky enough to get punctuation or capitalization with it. Maybe you were the one who sent such a bare-bones message. 

What the IAB Wants Ad Buyers to Know About Digital Audio

When was the last time you listened to an internet radio station or a podcast?

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.

The Story Behind Your Work Is the Inspiration for Slack’s New Branded Podcast

Finally landing your dream job is only half the story in Slack's new career-focused podcast.

4 Things You Should Know About Podcast Advertising, According to the Pros

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?

Why the Conversational Power of Podcasting Is the Future of Advertising

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, between brands and consumers. I wonder,

65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have anything particularly interesting to say.

Q&A: Malcolm Gladwell on Podcasting, Beer Ads and His Next Move

Since history is written by the victor, it needs a top-notch editor. And that's exactly why best-selling author and New Yorker writer Malcolm Gladwell rolled out Revisionist History, a podcast in partnership with Slate's Panoply Media.

With Second ‘Podcast Upfront,’ IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its s