Podcasts Reap Engagement. It’s Time for B2B Media to Dive In
As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing [...]
How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years
Performance Marketing
NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.
The Story Behind Your Work Is the Inspiration for Slack’s New Branded Podcast
Performance Marketing
Finally landing your dream job is only half the story in Slack's new career-focused podcast.
4 Things You Should Know About Podcast Advertising, According to the Pros
Performance Marketing
When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding [...]
Why the Conversational Power of Podcasting Is the Future of Advertising
Brand Marketing
It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, [...]
65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast
Performance Marketing
The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.