How often has someone just sent you a message that said "hey"? Maybe you weren't even lucky enough to get punctuation or capitalization with it. Maybe you were the one who sent such a bare-bones message.
NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends.
When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?
It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, between brands and consumers. I wonder,
The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.
Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have anything particularly interesting to say.
Since history is written by the victor, it needs a top-notch editor. And that's exactly why best-selling author and New Yorker writer Malcolm Gladwell rolled out Revisionist History, a podcast in partnership with Slate's Panoply Media.
Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its s