WWTT? 4 Years of Reviewing Marketing Campaigns
Performance Marketing
It's another revolution around the sun, and I have spent another year looking at marketing campaigns, talking about what I think works really well, and the things that are less [...]
Pedigree Used Heart Monitors to Show Exactly How in Sync Dogs and Their Owners Are
Creativity
Puppies. They're like nature's Xanax. In "Hearts Aligned," a sweet new Australian campaign from pet food Pedigree, agency Clemenger BBDO ran an experiment that measured the heart rates of dogs [...]
Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot
Brand Marketing
Pedigree would like you to consider how its dog food can help ease racial tensions.
Incredible Pedigree Film Profiles Ex-Cons Who Find Their Way by Adopting Dogs
Creativity
"You save a dog. A dog saves you." That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey [...]
Get a Real Friend, Because Yours Suck, Say Pedigree’s Great Ads for Dog Adoption
Creativity
Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best [...]
Just Watching This Pedigree Ad With Adorable Dogs Helps Ones Who Aren’t as Lucky
Creativity
The Internet really is a boon for pet-food marketers clever enough to capitalize on animal-obsessed Web culture without seeming too mercenary. Pedigree New Zealand gets extra brownie points for this [...]