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"You save a dog. A dog saves you."
That's the poignant message of "First Days Out," a four-minute online film for Pedigree by Almap BBDO in Brazil that follows Joey and Matt, two former inmates who begin to turn their lives around after they adopt rescue dogs.
Joey, who served 12 years for armed robbery, finds the world transformed, and in some ways unrecognizable, after his release. At first he's alone, confused and frightened about his future, but a trip to the pound changes everything.
"Having a dog with me in this house was so much better," he says.