Get a Real Friend, Because Yours Suck, Say Pedigree’s Great Ads for Dog Adoption

Well, it's funny because it's true

Headshot of Tim Nudd

Here's a great little campaign for dog adoption by Pedigree and French agency CLM BBDO. Because a dog really will be your best friend, and a loyal one—unlike human best friends, who are constantly letting you down.

Click the ads to enlarge.

CREDITS
Client: Pedigree
Client Representatives: Philippe Mineur, Yann Aubourg
Agency: CLM BBDO
Campaign: "Add a Real Friend"
Art Director: Anthony Lietart
Copywriter: Sébastien Duhaud
Creative Director: Matthieu Elkaïm
Agency Representatives: Laurent Duvivier, Mélanie Marchand, Romain Bruneau, Alisson Cotret
Art Buyers: Marie Bottin, Sacha Pereira Da Silva
Photographer: Alex Murphy
PR: Lauren Weber


Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@nudd Tim Nudd is a former creative editor of Adweek.