Ad of the Day: Pedigree Tackles Race in America in This Provocative Spot

Can dogs, and dog food, make a difference?

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Pedigree would like you to consider how its dog food can help ease racial tensions.

In a provocative new ad from BBDO New York, a standoffish white old-timer deadbolts his fortress of a house before taking his giant mastiff for a walk in his largely black neighborhood. After doing his best Clint Eastwood impression—casting sideways glances at everyone he passes—he crosses paths with a black teenager walking a young pit bull.

The dogs make nice with each other, paving the way for the owners to stop giving each other stink eye, and start treating each other like humans.



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