Smart Home Devices Are Giving Brands a Whole New Way to Advertise
Performance Marketing
The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages [...]
Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike
Performance Marketing
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance
Brand Marketing
These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive [...]
How Patron’s CMO Found Success In Selling Its Substance Over Its Style
Brand Marketing
Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead.
Brand Genius 2015: Meet the Year’s Top Crop of Marketing Masterminds
Brand Marketing
According to a recent study, Americans are exposed to brands anywhere from 3,000 to 20,000 times every day—on the Web, on TV, in print and on packaging. How is a [...]