Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Taking ads to a whole new level

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.

"They sound like a huge swarm of bees, and they can travel up hundreds of feet in seconds," said Buth, who has worked on a number of drone-aided spots and short films for clients TaylorMade and Ashworth golf products. "They're going 20 miles an hour and then stopping on a dime. It's impressive."

The physical gymnastics are cool, no doubt, but for Buth and other ad executives who are increasingly using drones to create commercials, it's more important that the vehicles help tell a story.


"You don't want the method to overtake the message," Buth said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in