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Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
"They sound like a huge swarm of bees, and they can travel up hundreds of feet in seconds," said Buth, who has worked on a number of drone-aided spots and short films for clients TaylorMade and Ashworth golf products. "They're going 20 miles an hour and then stopping on a dime. It's impressive."
The physical gymnastics are cool, no doubt, but for Buth and other ad executives who are increasingly using drones to create commercials, it's more important that the vehicles help tell a story.
"You don't want the method to overtake the message," Buth said.
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