Paramount

Viacom’s Embattled CEO Says Paramount Sale Will Proceed Despite War With Sumner Redstone

In his first public comments since his public battle with Viacom founder and chairman emeritus Sumner Redstone over the company's future, Viacom executive chairman and CEO Philippe Dauman said the company is staying focused on business and has already completed half of its upfront sales.

Now You Can Get Driving Directions From the Terminator, Thanks to Waze-Paramount Partnership

Move over Siri, here comes Ahh-nold.

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.

How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record)

To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it to life. While they couldn't invent a time machine, they did the next logical thing: try to create the world's largest hot tub.

Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed

In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish actor Jamie Dornan for landing the lead role in the forthcoming erotic thriller Fifty Shades of Grey.

MTV Networks Come Back With Stronger Ad Sales Than Last Year

Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a rough few quarters, were up 10 percent year-over-year, a respectable rise back into the black (ad revenue was down 6 percent in the same quarter last year).

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too.

Microsoft Rolls Out Windows 8 Ads

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty.

First Mover: Ryan Seacrest

Specs Age 38