How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record)

Paramount partnered with team behind Uproxx, BroBible

To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it to life. While they couldn't invent a time machine, they did the next logical thing: try to create the world's largest hot tub.

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