Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed

The wide-reaching social push is unlike anything done before

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In a video that will soon be making the rounds in Ireland and beyond, Ron Burgundy—as if he had been cryogenically frozen since the late ’70s—offers his congrats to Irish actor Jamie Dornan for landing the lead role in the forthcoming erotic thriller Fifty Shades of Grey.

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