Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

Blue steel is back

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.