Brand Marketing

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

Blue steel is back

By Emma Bazilian

March 10, 2015

While it's true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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