Pandora

Brands Can Now Buy Sponsored Replays and Skips on Pandora Based on Genre

Back in September, Pandora started selling a subscription service called Pandora Plus. As part of the new feature, the music streaming company also added a new advertising format to its ad-supported business that lets brands pay to spons

BP’s New Gas Pump Engages Customers With Music, a Photo Booth and Trivia

At a few BP locations starting today, people may actually enjoy filling up their tanks rather than simply tapping their toes in boredom. The petroleum retailer is rolling out an interactive gas pump called Miles, which offers voice instructions for activities such as listening to tunes, social media sharing, video ecards

Political Campaigns Need to Embrace Digital Media, If They Haven’t Already

Political ad spending is like a river, but many campaigns continue to falter by swimming against the current. This year's election cycle may prove to be the final time political campaigns are run like it's still the early 2000s.

Q&A: Deutsch’s Kim Getty on Los Angeles’ Growth, Creative Community and Earthquakes

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as a result, has been benefiting from the wealth of talent that the city's entertainment industry offers.

Pandora’s Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips

Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback.

5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t

Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal carousel of Justin Bieber and Ariana Grande.

Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to smartphones that rely on consumers also hearing a marketer's message, how many people listen to audio ads? Pandora wants to find out.

Pandora Streamed Serial 15.6 Million Times Through April

Last year, Pandora scored an exclusive deal to stream WBEZ Chicago's hit podcast Serial with ad support from Esurance and Warner Bros.

Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.

In the Earbud Era, Sonic Branding Is Marketing’s Biggest Missed Opportunity

Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling brook, to absorb the effortless harmony of a choir, to listen to another human's heartbeat?