Pandora’s Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips

While offline listening will be available to subscribers

Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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