Pandora's Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips

While offline listening will be available to subscribers

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Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback.

Today, the company announced it's rebranding the classic Pandora One subscription model as Pandora Plus, an improved $4.99 option that will allow listeners to have as many as four music channels available offline, when users might want to listen without having internet access. The news comes on the heels of Pandora's announcement earlier this week that the streaming service signed direct licensing deals with several major music labels, including Merlin Network, Sony Music and Universal Music Group.



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