Pandora's Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips

While offline listening will be available to subscribers

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...