Performance Marketing

Brands Can Now Buy Sponsored Replays and Skips on Pandora Based on Genre

Ebay tests format for Christmas campaign

By Lauren Johnson

November 21, 2016

Back in September, Pandora started selling a subscription service called Pandora Plus. As part of the new feature, the music streaming company also added a new advertising format to its ad-supported business that lets brands pay to sponsor skips and replays.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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