Ow! Our heartstrings! Real kindergarteners and first graders star with their moms in Oscar Mayer's back-to-school campaign from Olson Engage. Our story beings with three young mothers prepping their kids for the first day of school. "It can be heart-wrenching," says one mom, while another adds: "It makes me a little sad … That's my baby. The time's going by too fast." There's a tremor in her voice, but she won't really get teary-eyed until after the big reveal.
Oscar Mayer's love for bacon has taken a romantic turn, as 360i today unveils Sizzl, an actual dating app built for people who dig on swine (which is to say, almost everybody).
The Wienermobile is one of the world's most revered vehicles, seemingly capable of anything, except for one pretty major flaw: It doesn't actually deliver hot dogs. Which is part of the reason why Oscar Mayer and 360i just created a miniature version called the Wiener Rover—a tiny, indestructible beast that will roam the country delivering a "precious cargo of warm, ready-to-eat hot dogs to fans wherever they find it."
CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have, and it's one currently being faced by 360i and its category-leading clients like Oreo, HBO and Coca-Cola.
Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp, Neal Mohan, told Adweek. Brand surveys are now offered on nearly all video and display ad campaigns through Google, he said.
In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock for you.
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.
Since his stellar defense helped put his team in the Super Bowl and his amped-up post-game interview put him at the center of a media storm, Seattle Seahawks defensive back Richard Sherman has been everywhere.