Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn.
Michael Bacon, the less famous of the Bacon brothers—though not entirely unknown, as he is one-half of The Bacon Brothers, the band—has signed up for an amusing campaign by Oscar Mayer to advertise another less famous bacon: turkey bacon.
The video below, from 360i, sets up the goal of the campaign, which is to get people to follow Michael on Twitter and catch his more famous actor brother.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in