‘Wake Up and Smell the Bacon’ With Free Alarm Gadget From Oscar Mayer

Brand giving out 4,700 smartphone attachments

Headshot of David Griner

In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock for you.

The brand's "Wake Up and Smell the Bacon" promotion will give out 4,700 bacon-scented smartphone attachments over the next month. Winners can use the gadget with a branded alarm app that wakes you with the aroma of sizzling bacon. 

Oscar Mayer and agency 360i deserve bonus points for the self-indulgent and rather hilarious video below announcing the giveaway. "When imagination blossoms," the Scandinavian narrator intones, "only this scent will guide you to your greatest awakening." 

Giving out 4,700 devices might sound generous, but it's a crafty long-term play for profitability. If you're going to wake up daily to the smell of bacon, you're going to make damn sure you always have bacon in the house.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."