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In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock for you.
The brand's "Wake Up and Smell the Bacon" promotion will give out 4,700 bacon-scented smartphone attachments over the next month. Winners can use the gadget with a branded alarm app that wakes you with the aroma of sizzling bacon.
Oscar Mayer and agency 360i deserve bonus points for the self-indulgent and rather hilarious video below announcing the giveaway.