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Ow! Our heartstrings!
Real kindergarteners and first graders star with their moms in Oscar Mayer's back-to-school campaign from Olson Engage.
Our story beings with three young mothers prepping their kids for the first day of school. "It can be heart-wrenching," says one mom, while another adds: "It makes me a little sad … That's my baby. The time's going by too fast." There's a tremor in her voice, but she won't really get teary-eyed until after the big reveal.
Before viewing the clip, you'd better grab a Kleenex.
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