Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers who wanted to be wowed by another Super Bowl Oreo moment. The best Oscar tweet last year garnered 1,200 retweets, which was just a wee bit of buzz compared to Oreo's more than 12,000 retweets during the big game.