Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

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Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers who wanted to be wowed by another Super Bowl Oreo moment. The best Oscar tweet last year garnered 1,200 retweets, which was just a wee bit of buzz compared to Oreo's more than 12,000 retweets during the big game.

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