OOH

When the Weather Is Bad, Digital Billboards for the ‘Baywatch’ Movie Will Try to Cheer You Up

The ad campaign is underway for the Baywatch movie, which opens nationally on May 26.

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted.

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create three life-sized action figures (mint condition in box, with all accessories) from the game and placed them around the planet.

Today’s Secret to Viral Marketing? One Clever Real-World Idea

Want to create the next viral marketing smash online? Start by thinking outdoors and small. 

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now?

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with Times Square ads drew 54,000 photo submissions.