Omnicom Media Group

Why More Brands Aren’t Making Quality Virtual Reality and Augmented Reality Experiences

 

Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery

The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South Africa. Patterson was killed after an altercation with a group of individuals who followed him into his garage in an apparent attempt to steal his car. He is survived by his wife Sonja.

Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.

Omnicom Media Group’s New Network Will Focus on Data-Driven Marketing

Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group

Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.

Omnicom Will Launch Third Media Network With P&G Win

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend.

Omnicom Media Group Scores More Work From Mercedes-Benz by Adding South Africa

Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz has bundled the four markets into a single media region to yield greater efficiencies. Spending across that region tops $75 million, according to a source close to the process.

Unilever Consolidates Its Search Marketing Business

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch.

S.C. Johnson Moves Global Media Planning to New Agency

S.C. Johnson is consolidating its global communications planning business at PHD, sources said.

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.