How to Effectively Promote Your Content Marketing
Performance Marketing
Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.
Great Customer Experience Starts With Your Marketing
Performance Marketing
How your brand engages prospects sets the tone for the entire customer relationship. Here are three things your marketing must do to show prospects that you understand how to treat [...]
Taking Omnichannel Marketing Outbound in 2020!
Performance Marketing
While a strong omnichannel customer experience is important, it's equally important to incorporate omnichannel marketing into your lead generation strategy. Content optimization, customer modeling, and profiling through a strategic optichannel [...]
How Direct Mail Fits in an Omnichannel Strategy
Performance Marketing
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true. Direct mail helps you integrate [...]
The Omnichannel Customer Service Gap
Performance Marketing
As part of our analysis of the omnichannel experience today in the report "Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience," we asked marketers how they provide customer [...]
Early Results of Our Omnichannel Marketing Survey
Performance Marketing
While our "2018 Omnichannel Marketing Survey" is still ongoing, the early results are surprising. Far from being a retail-only issue, over 75 percent of respondents say the omnichannel customer experience [...]