NFL and AwesomenessTV Want to Win Over Young Fans With a New Video Series

Even though football is the most-watched sport in America, the NFL is always looking for new ways to engage younger audiences with unique and fresh content. For its latest effort, the league is partnering with AwesomenessTV to take a behind-the-scenes look at the NFL and the people who run it.

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

New NFL ‘Documentaries’ Show What Became of 2 Fictional Players From Jerry Maguire

It's been 20 years since Cameron Crowe's football-themed romantic comedy Jerry Maguire hit theaters, permanently entering the catchphrase "Show me the money" into the lexicon and garnering an Oscar for Cuba Gooding Jr.

Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only Halfway There

The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad.Anything between, and you're basically that Wall Street guy singing Coldplay on a Tuesday.Rob Gronkowski clearly knows the rule, as he makes for a lovably terrible Jon Bon Jovi in Heat's new Madden Season video for EA.This year's Madden Season campaign kicked off with Von Miller spoofing Justin Bieber. Today we get Patriots tight end Gronk serenading you in the full splendor of a Bon Jovi concert circa 1987. Oh sure, it's humiliating, but after his cut-off tank top last year, I think we all know Gronk is not a man encumbered by self-seriousness.Check out the new video:

Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success

Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back.

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter’s Future on Live Content

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video conference with WPP CEO Martin Sorrell this morning to talk about livestreaming, revenue, growth challenges and where Twitter plans to invest going forward.

New NFL Spot From R/GA Highlights Epic Thursdays in History

Thursday can be an underrated day of the week, yet a lot of significant moments in history happened on a Thursday, like the signing of the Declaration of Independence and the premiere of Sharknado. Tons of great football moments have happened on a Thursday as well, and the NFL is celebrating those moments with a new ad from R/GA.

Here’s How the Rams Are Promoting Their Return to Los Angeles

Los Angeles' 22-year span without an NFL team is coming to an end this season as the Rams return to the city after playing in St. Louis since 1995. The team is promoting its return in a new ad campaign that features its players leaping over famous L.A. landmarks, and it's looking toward long-term tactics to keep fans interested after the initial buzz wears off.

All 32 NFL Teams Took a Break From Their Rivalries to Unite for the Olympics

What's more American than mom and apple pie? Or, as Bob Dylan asked in Jeep's Super Bowl spot, "What's more American than America?"One possible answer is the National Football League.Professional pigskin may be the United States' most popular sport by a mile (or at least 100 yards), but it has never made a paid appearance in the Olympic Games ... until now.The NFL debuted its first Olympics ad in the opening days of this year's games with "One Team," created by Grey New York. The work was developed in collaboration with the NFL, the U.S. Olympic Committee and some dedicated groundskeepers.