Nike, Where Are You Going With Your #JustDoIt Marketing Campaign?
With Colin Kaepernick being the face of #JustDoIt, Nike stock is at a record high. Unlike most corporations desperate to stay out of the highly partisan political environment, Nike went all-in. In response, President Trump tweeted “What was Nike thinking?”
One answer is that Nike was thinking Kaepernick was standing up for what he believed in and that it was in-line with Nike’s own beliefs. However, that answer seems a bit naïve if you know anything about well-managed brands.
Since
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