Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only Halfway There

He's terrible, yet terribly entertaining

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad.

Anything between, and you're basically that Wall Street guy singing Coldplay on a Tuesday.

Rob Gronkowski clearly knows the rule, as he makes for a lovably terrible Jon Bon Jovi in Heat's new Madden Season video for EA.

This year's Madden Season campaign kicked off with Von Miller spoofing Justin Bieber. Today we get Patriots tight end Gronk serenading you in the full splendor of a Bon Jovi concert circa 1987.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in