Rob Gronkowski Channels Bon Jovi to Let You Know Your Madden Roster Is Only Halfway There

He's terrible, yet terribly entertaining

The first rule of karaoke is that if you're not really, really good, you'd better be really, really bad.

Anything between, and you're basically that Wall Street guy singing Coldplay on a Tuesday.

Rob Gronkowski clearly knows the rule, as he makes for a lovably terrible Jon Bon Jovi in Heat's new Madden Season video for EA.

This year's Madden Season campaign kicked off with Von Miller spoofing Justin Bieber. Today we get Patriots tight end Gronk serenading you in the full splendor of a Bon Jovi concert circa 1987. Oh sure, it's humiliating, but after his cut-off tank top last year, I think we all know Gronk is not a man encumbered by self-seriousness.

Check out the new video:

CREDITS

Agency: Heat

CCO / Executive Creative Director: Steve Stone

Creative Directors:  Anna Rowland, Warren Cockrel

ACD, Art Director: Nichole Geddes

ACD, Copywriter:  Mitch Gage

Director of Integrated Production: Joyce Chen

Producer:  Hannah Murray

General Manager – SF: Aaron Lang

Account Director:  JT Pierce

Account Supervisor: Julia Wu

Account Manager: Molly Reynolds

Business Affairs: Jenn Kennedy

Advertiser: Electronic Arts

Chief Marketing Officer: Chris Bruzzo

Vice President, Global Creative: Dana Marineau

Senior Director, Global Creative: Dustin Shekell

Senior Manager, Global Creative: Jessica English

Vice President, Marketing: Anthony Stevenson

Senior Director Product Marketing: Joshua Rabenovets

Product Manager: Jennica Pearson

Prod Company: Arts & Sciences

Director:  Matt Lenski

DP:  Darko Suvak

Managing Director: Mal Ward

Head of Production:  Christa Skotland

Line Producer:  Dina Oberley

Editorial:  No 6

Editor:  Graham Turner

Asst Editor:  Randy Baublis

Executive Producer:  Carr Shilling

Producer: Allison Dettelbach

VFX:  Electric Theatre Collective

VFX Supervisor, 2D Lead: John Price

2D flame artist:  Fefo De Souza

2D Assists: Soyoun Lee, Tommy Smith

After Effects: Matt Andrews

Colourist: Aubrey Woodiwiss

Managing Director:  Kate Hitchings

Executive Producer:  Louisa Cartwright

Producer: Therese Mayer

Music: Beacon Street Studio

Composers: Andrew Feltenstein & John Nau

Executive Producer: Adrea Lavezzoli

Mixer: Rommel Molina

Senior Mix Producer: Kate Vadnais