Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads
Creativity
On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with [...]
Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1
Creativity
It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays.
H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads
Performance Marketing
Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social [...]
Anna Kendrick Isn’t ‘Beer Commercial Hot’ but Is Hilarious for Newcastle
Creativity
Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this [...]
Newcastle Brown Ale’s Super Bowl Ad Teaser Is the Best You’ll See This Year
Creativity
God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) [...]
The 10 Most Watched Ads on YouTube in December
Brand Marketing
Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly [...]