Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
UPDATE: Two videos with Elizabeth Hurley are now live, too. See below.
There's no way more American to celebrate the Fourth of July than selling out your country for an English beer, says Newcastle.
The Heineken-owned brand, brewed in Britain, and ad agency Droga5 continue their deft efforts to troll Independence Day, now with videos featuring Pittsburgh-born actor Zachary Quinto, pitching "Newport [sic] Brown Ale, the most American of non-American beers."
It's ballsy for any marketer to pay talent to purposefully mangle its name in an ad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in