Zachary Quinto, Thespian and Traitor, Joins Newcastle's 'Independence Eve' Campaign

And Stephen Merchant on his shaggable accent

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

UPDATE: Two videos with Elizabeth Hurley are now live, too. See below.

There's no way more American to celebrate the Fourth of July than selling out your country for an English beer, says Newcastle.

The Heineken-owned brand, brewed in Britain, and ad agency Droga5 continue their deft efforts to troll Independence Day, now with videos featuring Pittsburgh-born actor Zachary Quinto, pitching "Newport [sic] Brown Ale, the most American of non-American beers."

It's ballsy for any marketer to pay talent to purposefully mangle its name in an ad.

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