Brand MarketingThe 10 Most Watched Ads on YouTube in DecemberBy Tim Nudd|January 10, 2014 ShareBy Tim Nudd|January 10, 2014 Share Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful Turkish Airlines spot from December 2012, the basketball and soccer stars produced a spot, "The Selfie Shootout," that managed to beat the original—136 million views, vs. 107 million for "Legends on Board." Elsewhere on the December list: New York creative shop Barton F. Graf 9000 makes its Ads Leaderboard debut with a video-game spot; Heineken, Kmart and (somehow) Olive Garden scored with holiday-themed spots; and Beats by Dre and Kellogg's Special K also make appearances. To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. WestJet's "Christmas Miracle" spot, which got almost 35 million views, was not eligible because it did not get any paid views.1Newcastle ‘Cabvertising’ Creative Agency: Droga5 Media: MediaVest Upload date: 12/12/13 Views: 1,080,575 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.2Beats by Dre ‘Colin Kaepernick: Hear What You Want’ Creative Agency: R/GA Media: MediaCom Upload date: 12/8/13 Views: 2,078,873 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.3Ride Along ‘Kevin Hart’s NBA Wish’ Upload date: 12/19/13 Views: 2,612,451 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.4Olive Garden ‘Holiday Promotion and Lunch Special’ Creative Agency: Grey Media: Starcom Upload date: 12/2/13 Views: 2,839,181 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.5Kmart ‘Ship My Trousers’ Creative Agency: Draft FCB Media: iProspect Upload date: 12/13/13 Views: 3,147,404 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.6The Copenhagen Wheel ‘Official Product Release’ Upload date: 12/3/13 Views: 3,153,750 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.7Heineken: ‘Carol Karaoke’ Creative Agency: Wieden + Kennedy Media: MediaVest Upload date: 12/10/13 Views: 4,037,190 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.8Special K: ‘Shhhhut Down Fat Talk’ Creative Agency: Leo Burnett Media: Starcom Worldwide Upload date: 12/2/13 Views: 4,340,550 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.9Supercell ‘Clash of Clans: You and This Army’ Creative Agency: Barton F. Graf 9000 Upload date: 12/23/13 Views: 11,953,198 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.10Turkish Airlines ‘Kobe vs. Messi: The Selfie Shootout’ Creative Agency: Crispin Porter + Bogusky Media: Starcom Upload date: 12/3/13 Views: 135,551,448 —To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. Adweek Adweek