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Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December.
Teaming up for a sequel to their staggeringly successful Turkish Airlines spot from December 2012, the basketball and soccer stars produced a spot, "The Selfie Shootout," that managed to beat the original—136 million views, vs. 107 million for "Legends on Board."
Elsewhere on the December list: New York creative shop Barton F. Graf 9000 makes its Ads Leaderboard debut with a video-game spot; Heineken, Kmart and (somehow) Olive Garden scored with holiday-themed spots; and Beats by Dre and Kellogg's Special K also make appearances.
To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e.,