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It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays.
The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next 50,000 people who follow @Newcastle "the princely sum of $1." To take the brewer up on this, visit follownewcastleontwitter.com.
This is all in the name of transparency. "Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle's unsolicited marketing and get paid?" the brand rightly asks.
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