Newcastle Brown Ale’s Super Bowl Ad Teaser Is the Best You’ll See This Year

Mega huge laughs from Droga5

Headshot of Tim Nudd

God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) has always excelled at skewering irritatingly transparent marketing tactics, and now it sets its sights on the Big Kahuna itself—the Super Bowl.

The faux teasers below launch an "If We Made It" campaign, celebrating the Super Bowl commercial the brewer would have made—if it had been able to afford one. The deadpan copy is spot on, and as ambush marketing goes, the whole campaign is hilariously done as it takes down the overblown process of Super Bowl ad rollouts.

Gird your loins for more content to roll out into the middle of next week.

@nudd Tim Nudd is a former creative editor of Adweek.