New York Times

Someone Bought AlternativeFacts.com and Is Oddly Redirecting Traffic to NYT’s Story

As the political climate gets stormier, the internet becomes weirder.

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

Slack Welcomes Microsoft to Messaging With Full-Page Letter That Echoes Apple’s Famous ‘Seriously’ Ad

Slack founders are taking marketing lessons from Steve Jobs.

3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved. 

Quaker’s Month-Long ‘Oatober’ Campaign Includes 31 Different Oat Recipes

Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.'

4 Things You Should Know About Podcast Advertising, According to the Pros

When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds of thousands of options at your fingertips, how can an advertiser grab anyone's attention?

Virtual Reality Is Becoming the Next Great Storytelling Canvas

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over. Today's hyperbolic social news cycle, saturated with Snapchat filters and Brexit remorse, fuels this reality by absorbing massive amounts of audience time and attention.

New York Times Doubles Down on Virtual Reality at NewFronts

It was déjà vu all over again at The New York Times' NewFronts presentation this morning, where once again, visual storytelling—and, more specifically, virtual reality—took center stage.

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

Bernie Sanders Runs The New York Times’ First Takeover Ad for a Political Candidate

Bernie Sanders is running a desktop takeover ad on The New York Times' website through midnight as the Democratic presidential candidate readies to battle Hillary Clinton in a debate in Brooklyn tonight.