native ads

WPP’s Xaxis Is Bringing Its Native Advertising Arm to North America

Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market.

Why WSJ’s Sponsored Content Features the Economics of Sex and Drugs

Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show about the world of high-end escorts, WSJ Custom Studios, the Wall Street Journal's in-house content marketing agency, created a content piece exploring the economics of prostitution, dating and marriage throughout history.

Why the Humble Banner Ad Is Not Dead

It seems the writing's on the wall for the banner ad.

Twitter Announces Native Video Ads and a New Polling Feature

Twitter announced a limited beta test of native video ads Wednesday at the Twitter Flight developer conference in San Francisco.

Instagram’s New Trending Tags and Places Search Have Real Ad Potential

Instagram announced two updates today designed to allow users to more easily find content that interests them, and it's not hard to imagine advertising getting tucked into the features. 

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

Teen Vogue Debuts Condé Nast’s First Sponsored Cover Ad

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue.

Is Vagueness Killing Advertising?

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are?

New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors.

The New York Times Runs Its First-Ever Native Print Ad

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January.