Lou Ann Sabatier
Lou Ann Sabatier has 35 years of experience in the publishing industry. Ms. Sabatier has been deeply involved in all aspects of publishing; including strategic planning,business development, business and financial management, audience development, advertising sales, digital media and operations management. Currently Ms. Sabatier is Principal at Sabatier Consulting and Communications Director of 21st Century Wilberforce Initiative.
Q&A With Anna Robertson, Strategic Consultant for Disney/ABC & Former Head of Yahoo Video
In May of 2000 The Washington Post published a feature on two standout seniors soon to graduate from The University of Virginia. Anna Robertson was one of the “Campus Jewels” [...]
Ask the Right Questions: CEO of Global PR Firm on Why Publishers Must Open Their Minds to Attract New Customers
Sometimes the key to discovering new business opportunities is asking the right questions. Mike Fernandez, the U.S. CEO of the global public relations firm Burson-Marsteller, says publishers need to ask [...]
How to Ramp Up a New Content Vertical, According to Founder of “Viral” Blog, Millennial Money
According to Grant Sabatier, founder of Millennialmoney.com, more millennials are striving to reach financial independence at a young age. Having that same mission two and a half years ago, Sabatier [...]
Former Ogden CEO Explains How Fostering Passion Lifts Engagement & Profits
Tapping into one’s passion can be a powerful fuel for any business enterprise, but it is particularly vital for the magazine business. Bryan Welch, the former CEO of niche media [...]
What Mediabistro Founder Laurel Touby Learned From Building a Lucrative Membership Site
It takes courage to interview Laurel Touby. In recent years, she has been interviewed by The New York Times, CNN, Inc., Oprah, Fast Company, Bloomberg BusinessWeek, CBS, Kiplinger’s, Time, Forbes, [...]
5 Ways to Improve Native Ads While Maintaining Reader Trust
Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. [...]
Relevancy Fuels Success in Digital Marketing
Audience developers, it is time to reboot digital marketing strategies. Let's evaluate how the customer relationship is changing given new technology, increasing digital channels and consumers who are more selective.
15 Elements of an Effective Audience Development Program
For just a moment, let's put trends and tips aside, and take inventory of what constitutes a good audience development program. As our customers (readers, visitors, buyers, members, etc.) call [...]
If you want to increase affinity with your brand, grow traffic (up to 20x for some sites) and retention, create new online advertising inventory and lead generation, read on.
Monetizing Data: Don’t Be Scared by Scarcity
Data has always had a seat at the corporate table, but now there is more of it, often tracked in real time. How do we bridge information into market intelligence?