Adweek and Clio Sports Celebrate the Craft of Sports Marketing
Brand Marketing
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those [...]
Forget Football. Nick Offerman’s Glorious Nascar Music Video Will Get You Pumped for Racing
Creativity
You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick [...]
24 Hours in Advertising: Tuesday, Jan. 27, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign
Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many [...]
Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl’s Final Whistle
Brand Marketing
One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game.
Nickelodeon Says It’s Growing Audience by Adding Sports to the Mix
It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out?