How Lauren Conrad Went From MTV Reality Princess to Social Style Queen
Brand Marketing
"I'm a little nervous. I'm a lot nervous!"
MTV Is Making Periscopes for Taco Bell During This Weekend’s VMAs
Performance Marketing
MTV has a TV problem. Its core demo of teens and young adults is watching less TV than ever before, which is why the Viacom-owned network has cooked up an elaborate social [...]
Susanne Daniels Departs as MTV’s Head of Programming to Join YouTube
Just hours after replacing the head of one music-themed network, Viacom did it again.
Ad of the Day: People of Color Finally Get White Privilege on Demand With White Squad
Brand Marketing
Thought provoking, exceptionally well executed and controversial, MTV's satirical "White Squad" is one of the best social-issues campaigns in recent memory.
Brands Start Hosting Real-Time Video Chats on Facebook
Performance Marketing
Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action.
To Promote Its New Scream Series, MTV Is ‘Killing’ Its Audience
As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them.