To Promote Its New Scream Series, MTV Is ‘Killing’ Its Audience

Play the network's new Choose Your Own Murder game

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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