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Thought provoking, exceptionally well executed and controversial, MTV's satirical "White Squad" is one of the best social-issues campaigns in recent memory.
Part of the cable network's broader "Look Different" anti-prejudice initiative, "White Squad," which broke on Wednesday, has already generated lots of attention in social and traditional media. It posits a Geek Squad-style team of chalk-hued, corporate-consultant types eager to assist people of color with stuff like hailing cabs, renting apartments and courtroom appearances.
"Is your skin color holding you back?" asks an eager, earnest, bespectacled white guy at the start of a 90-second commercial for the nonexistent service.