Mothers

Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience

Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about how they use their mobile devices through the purchase process.

This Japanese Cellphone Company’s Shrimp Gun Will Make Your Day

We came here from the Internet as fast as we could to tell you of a brand-new development in seafood technology: the fried shrimp gun. With flour, egg yolk, tempura flakes and a soupçon of billowing fire, you can blast your shellfish craving into oblivion, apparently. 

Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba’s Honest Co.

"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was comprised of diverse (in race and sexuality, but maybe less so in age) moms who were—until that day—strangers. The topics for their discussion included balance, guilt, expectations, breastfeeding, partners, single motherhood and more. Co-founded by actress Jessica Alba, Honest is a direct-to-consumer company that creates everything from lotions and shampoos to diapers and bathroom spray. Alba was inspired to create the company after having allergic reactions to popular household products during her first pregnancy, and she has since parlayed her dream of a natural product line into a billion-dollar enterprise.  Created with content studio Influence, Honest Company's videos attempt to spark more discussion among moms online by using the hashtag #YouGotThis, which might not have been the most strategically focused decision. #YouGotThis has grown to be a bit of a tired expression and is also frequently used in fitness circles. A cursory search on Twitter finds #yougotthis tagged onto well wishes to test takers and the Dallas Cowboys and marathon runners, which might dilute Honest's messaging impact a bit. But I applaud the desire to showcase some moms and honest conversation, especially in light of the fact that nonproduct-centric films like these, largely pioneered by Dove and Pantene, are also quite effective in increasing sales. Honest's moms have camaraderie that's sweet and inspirational without being cloying. "I grew up with this idea that I was going to be a perfect mom," notes one. "Now that I am a mom, I realize there is no such thing as a perfect mom." "The truth is, most of us are REALLY good moms."

Infographic: What Motivates and Agitates Mom Bloggers


30% of Millennial Moms Text With Their Partner More Than They Speak

Does it seem like young moms are always on their smartphones? A new survey survey by Meredith’s Parents Network, Millennial Moms & Media found that nearly half of moms between the ages of 19 and 36 say texting and social media have replaced talking with friends and nearly a third say they text their partner more than they speak.

It’s OK If Your Mom Is Completely Overbearing, So Long as She Feeds You Taco Bell

Everyone knows the smother mother. She drowns you in unwanted attention and unsolicited advice—popping up where she shouldn’t, like at your office meetings, or when you’re in the shower. But not everyone knows the Smothered Burrito, new from Taco Bell.

The Courage to Advertise Without Female Stereotypes

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the other—despite the fact that the place was already spotless. And they created ads reflecting that idyllic scene.

Perspective: Bowl Game

If you could peer into the cupboards of every U.S. household, you’d find Campbell’s soup in 100 million of them (that’s 80 percent, by the way). Want that picture on a per-can basis? Each year Campbell’s sells 2 billion of them.

The Mom Achiever

This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering as another kind of job—one for which they’ll happily hone their skills in order to excel.