Search Marketing in 2019 Will Focus on the User
Performance Marketing
As each year ends and the new year is about to roll in, it is time to think “big thoughts” about what will define search marketing in the coming year.
Google’s Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges
Performance Marketing
Google is still the primary moneymaker for parent company Alphabet. During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 [...]
Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data
Brand Marketing
Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz
Google Search Results Have a Whole New Look Now That Tweets Have Arrived
Performance Marketing
The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience [...]
Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop
Performance Marketing
Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, m
Google’s Mobile Update Has Websites Worried About Search Rankings on Phones
Performance Marketing
Google is about to release an algorithm update that could affect mobile traffic, the new lifeblood of the Internet for many websites.