Performance Marketing

Now It's Official: More Google Searches Are Coming From Mobile Than Desktop

How the tipping point affects ads

By Lauren Johnson

May 5, 2015

Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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