Google's Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges

Up 19 percent since last year


Google is still the primary moneymaker for parent company Alphabet.

During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 billion came from Google's advertising business, up from $16 billion a year ago.

Even as consumers shift toward mobile, Google has struggled to make more money from smartphone-size ads that are typically priced less than desktop ads. During Thursday's earnings call, Google said cost per click was down 7 percent from last year.

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